Client Reviews · Independently Verified

Real clients. Verified reviews.

Every review on this page comes from an independent, verifiable source — Google or Adviser Ratings. Don’t take our word for it: click through and read them where they were written.

20+
Years Advising
300+
Families Helped
5.0★
Google Reviews
4.88
Adviser Ratings
★ ★ ★ ★ ★
5.0 on Google

"Troy made me feel comfortable and explained my options clearly and simply. He saved me money and put a strategy in place I am happy and confident with."

— John, 46–55 · Verified via Adviser Ratings
Self-Licensed AFSL SSA™ Designated Master of Fin. Planning Fee for Service
What You Get

A retirement plan built around your life — not a product shelf.

Every strategy is personalised, modelled to your specific numbers, and delivered under a fiduciary obligation to act in your best interests.

Retirement Income Modelling

Detailed cashflow projections showing exactly how your wealth sustains your lifestyle — year by year, accounting for inflation, tax, and Age Pension entitlements.

Tax-Effective Drawdown Strategy

Sequencing withdrawals from super, pension, and personal assets to minimise tax and maximise what you keep. The order matters more than most people realise.

Superannuation Optimisation

Contribution strategies, fund consolidation, transition-to-retirement pensions, and pension commencement — structured to squeeze every dollar from the tax concessions available to you.

Portfolio Construction

Risk-appropriate, diversified investment portfolios on leading platforms (HUB24, Netwealth, BT) — tailored to your income needs and risk tolerance, not a model portfolio.

Age Pension Strategy

Eligibility assessment and optimisation — structuring assets to maximise your entitlement without sacrificing lifestyle or flexibility.

Estate & Legacy Planning

Binding death benefit nominations, beneficiary structuring, and coordination with your solicitor — so your wealth passes efficiently to the people who matter.

Your Adviser

Self-licensed by design. Fee-for-service by choice.

Troy Gudgeon established Wealth Designers Advisory under its own Australian Financial Services Licence specifically to remove the conflicts that come with bank or institutionally-owned advisory groups. No dealer group, no product quotas — the only agenda at the table is yours.

  • 20+ years of financial planning experience across every market cycle
  • Master of Financial Planning — Kaplan Professional
  • SMSF Specialist Advisor™ (SSA™) designated
  • Member, Financial Advice Association of Australia (FAAA)
  • Self-licensed AFSL 562647 — no bank ownership, no third-party ties
  • Offices in Barangaroo (Sydney) and Brisbane CBD — advises nationally via Zoom
Book a Free Call with Troy →
Troy Gudgeon, Founding Director and Principal Adviser
Troy Gudgeon
Founding Director & Principal Adviser
MFinPlan · SSA™ · FAAA Member
Wealth Designers Advisory Pty Ltd
ABN 26 650 483 300 · AFSL 562647
Accredited SMSF Association Specialist
Verified Reviews

Every review below is independently verified.

★ ★ ★ ★ ★

"We've worked with Troy at Wealth Designers Advisory for a number of years and can't speak highly enough of him. He takes the time to genuinely understand what's going on in our lives — not just the numbers — and gives advice that fits where we're at. Whether it's our superannuation, insurance, or navigating the ups and downs of running our own business, Troy has always been straightforward, patient, and refreshingly honest. Highly recommend to anyone looking for a financial adviser who actually cares."

MR
Megan Rowe
Long-term clients · Verified · Google Reviews
★ ★ ★ ★ ★

"I came to Troy about four years ago after a frustrating experience with another financial adviser, and the difference has been like night and day. From the very first conversation he listened properly, asked sensible questions, and treated me like a real person rather than a file number… When forms or assessments come up that look overwhelming, he simply says 'don't worry, I'll take it from here' and follows through every time. That kind of personal care is rare these days."

HC
Helene Cooper
Client of 4 years · Verified · Google Reviews
★ ★ ★ ★

"We approached Troy with quite a lot going on: a recent business sale, retirement planning, super spread across different platforms… From the very first meeting, Troy asked the right questions, listened properly, and came back with a clear, plain-English plan. His three-bucket approach gave us genuine clarity about how our money will work in retirement… We now feel far more confident about the years ahead and would happily recommend him and Wealth Designers Advisory."

JP
John & Loretta Parker
Perth WA · Verified · Google Reviews
★ ★ ★ ★ ★

"It has been our absolute pleasure to have Troy as our financial advisor for approximately 11 years. Troy has consistently demonstrated diligence, professionalism, and a wealth of knowledge. He is not only a true professional but also a gentleman we regard as both adviser and friend."

KJ
Karoly & Ecaterina Josa
Long-term clients · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Troy made me feel comfortable and explained my options clearly and simply. He had a detailed and thorough approach to planning, worked with my preferences whilst presenting pros and cons. He saved me money and put a strategy in place I am happy and confident with."

J
John
46–55 years · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Working with Troy has been a game-changer for my financial future. His expertise and personalised approach made me feel confident and secure. He crafted a comprehensive plan that aligns perfectly with my needs."

JC
John & Caroline
Verified · Adviser Ratings
★ ★ ★ ★ ★

"Troy was great in explaining everything in a way I could understand. He was very patient — this was the first time I have ever sought help managing my finances. He is very approachable, transparent, and quite knowledgeable. I have recommended him to several friends."

C
Clem
46–55 years, Mascot NSW · Verified · Adviser Ratings
★ ★ ★ ★ ★

"We are very fortunate to have Troy Gudgeon as our financial adviser. He is very informative and explains things in a manner we can understand clearly. Troy takes an interest in our family too. I would certainly recommend Troy to family members and friends."

AA
Aisake & Akanisi
56–65 years · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Troy was able to communicate complex financial information in a way that made it easy for me to understand. He also understood my priority for ethical investments at a level of risk that I am very comfortable with."

M
Marcia
46–55 years · Verified · Adviser Ratings
★ ★ ★ ★ ★

"We feel very confident with Troy's advice and are happy with his management of our funds. We have already recommended his company to our friends and family."

T
Terry
65+ years, Bangor NSW · Verified · Adviser Ratings
★ ★ ★ ★

"Troy is informed, accommodating and patient. All that one needs to explain and manage something as important as super."

P
Peter
56–65 years, Rosebery NSW · Verified · Adviser Ratings
★ ★ ★ ★

"Troy is pleasant to deal with and knowledgeable about the business he is in and imparts confidence."

K
Keith
56–65 years, Castle Hill NSW · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Very professional and took the time to make sure I understood the products and services."

R
Ruben
46–55 years, Wollstonecraft NSW · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Happy with the service provided so far."

D
Deborah
56–65 years · Verified · Adviser Ratings
★ ★ ★ ★ ★

"Troy undertook the challenge of my chaotic financial affairs with a confident and measured approach. He exhibits a very good understanding of matters of finance. In a quiet way he guides towards sensible outcomes. I would happily recommend Troy's services."

A
Anne
65+ years · Verified · Adviser Ratings
Take the First Step

Ready to experience it for yourself?

Book a complimentary 30-minute Discovery Call with Troy. No obligation, no pressure — just an honest conversation about where you are and where you want to be.

Wealth Designers Advisory Pty Ltd · AFSL 562647 · Advice prepared under the Corporations Act 2001