Private Wealth · Eligibility explained

What wholesale client status actually means.

Wholesale classification is described almost everywhere as an unlock. It is also a subtraction. This page sets out both sides accurately — the legal gateways, the superannuation exception that catches most people out, and exactly which protections you set aside. It is written for anyone to read, whether or not they qualify and whether or not they ever speak to us.

General information only. This page explains the law as it stands; it is not personal advice, and it is not an offer of any financial product.

In short
  • Retail is the default — wholesale is the exception
  • There are five gateways, and each has strict conditions
  • Superannuation is carved out: the gateway is a $10 million fund
  • Classification is assessed per service, not per person
  • It can be reversed at your request, in writing
Statutory references verified against the Corporations Act 2001 (Cth) and the Corporations Regulations 2001 as in force at 29 July 2026.
Plain-English explainer · Current as at 29 July 2026 · Wealth Designers Advisory · AFSL 562647

Retail is the default. Wholesale is the exception.

Australian financial services law starts from a single proposition: a financial product or service is provided to a person as a retail client unless a specific provision says otherwise (s 761G(1) of the Corporations Act 2001 (Cth)). There is no positive definition of a "wholesale client". A person is wholesale only because a particular provision has lifted them out of retail — for a particular service, on particular evidence.

The law also builds in a presumption. In proceedings under Chapter 7 it is presumed that a service was provided to a person as a retail client unless the contrary is established (s 761G(9)). In practice that means the licensee has to be able to prove the classification, with evidence created at the time rather than reconstructed later. If the file does not prove wholesale status, the client was retail.

The gateways

Outside superannuation and general insurance, these are the routes by which a person may be classified as a wholesale client. Each is stated here as the law states it.

1 · Product value or price — $500,000

The price paid, or the value of the product acquired, is at least $500,000 (s 761G(7)(a)). Amounts lent by the product issuer or an associate are disregarded.

This limb is product-specific. It makes a person wholesale for that product, at that time — it does not convert the rest of the relationship to wholesale.

2 · Qualified accountant's certificate — $2.5m net assets or $250,000 income

A qualified accountant certifies that the person has net assets of at least $2,500,000, or gross income for each of the last two financial years of at least $250,000 a year (s 761G(7)(c); regs 7.1.28(1)–(2)).

Three conditions travel with it: the service must not be for use in connection with a business; the certificate must be given to the provider before the service is provided; and the certificate is valid for two years (reg 7.6.02AF). A certificate obtained after advice was given does not cure the classification retrospectively.

3 · Professional investor

The client falls within the definition of professional investor (s 761G(7)(d); definition in s 9) — for example an AFS licensee, a body regulated by APRA, a listed entity or a related body corporate of one, or a person who has or controls gross assets of at least $10 million.

4 · A business that is not a small business

The product or service is provided for use in connection with a business that is not a small business (s 761G(7)(b)). A small business is one employing less than 100 people where the business is or includes the manufacture of goods, and less than 20 people in any other case (s 761G(12)).

The test is employee headcount, not turnover — and the service must genuinely be for use in the business. Personal investment advice to a director is not caught simply because they run a large company.

5 · Sophisticated investor assessment by the licensee

An AFS licensee may classify a client as a sophisticated investor under s 761GA, but only where six cumulative conditions are met — including that the licensee is satisfied on reasonable grounds that the client has previous experience in using financial services and investing in financial products sufficient to assess the merits, the value and the risks of the product, their own information needs, and the adequacy of the information given; that the licensee gives the client a written statement of its reasons; and that the client signs a written acknowledgement, before or at the time.

This route is not available for superannuation products, general insurance products, or services for use in connection with a business.

The superannuation exception — the part most people get wrong

Where a financial service relates to a superannuation product — including your SMSF — the wealth tests above do not apply at all. Superannuation and RSA products are provided to a person as a retail client (s 761G(6)(a)). The $500,000 test, the $2.5 million certificate, the large business test and the s 761GA assessment are all switched off.

The only relevant gateway is a service provided to the trustee of a superannuation fund with net assets of at least $10 million (s 761G(6)(c)(i)). That is the net assets of the fund — not your personal wealth, and not your member balance.

So a person with $8 million in superannuation and $20 million outside it is a retail client for advice about their superannuation. Anyone who tells you a $2.5 million accountant's certificate makes your SMSF advice wholesale is wrong — and that should tell you something about them.

Our position: Wealth Designers Advisory treats every SMSF as a retail client unless the fund's net assets are at least $10 million, evidenced and dated. AFCA has held that line since June 2024, and the cost of being wrong is the entire retail obligation set applied retrospectively to a file that was never built for it.

What wholesale classification opens

  • Breadth. Some investments — including most private markets funds — are legally available only to wholesale clients.
  • Speed. Advice is not tied to the retail advice production cycle, which matters when an opportunity has a closing date.
  • Flexibility. The terms of engagement are negotiated to the work rather than templated to a regime.

What sits behind the word "breadth"

"Access to wholesale investments" is a phrase that does a lot of work and explains very little. These are the categories it usually refers to, described plainly — what each one is, and what you accept when you own it. Every one of them asks you to give up something in exchange for what it offers, and the giving-up is the part that tends to go unmentioned.

These are descriptions of asset categories, not recommendations, and nothing here is an offer of any financial product. No fund, manager or product is named on this page, and whether any category is appropriate for a particular person depends entirely on their circumstances.

Private credit

Lending to businesses and projects outside the banking system — the investor is the lender, and the return is interest rather than growth. It has grown quickly in Australia as banks have stepped back from parts of the market.

What you acceptYour money is generally locked away for a set term, the loans are valued by the manager rather than by a market, and the real question is what happens when a borrower stops paying. Credit risk does not disappear because a return is described as regular.

Private equity and venture capital

Ownership in companies that are not listed on an exchange — established businesses being bought and improved, or early-stage companies being funded to grow.

What you acceptLong horizons, often seven to ten years, with capital called progressively rather than invested at once. Valuations are periodic estimates, dispersion between good and poor managers is enormous, and there is no reliable way out before the end.

Real assets — infrastructure and unlisted property

Physical assets held directly or through unlisted funds: airports, energy and utility assets, commercial or industrial property, agricultural land.

What you acceptIlliquidity, and valuations that move in steps rather than continuously — which can feel like stability but is really just infrequent measurement. Many of these assets also carry debt, which amplifies both directions.

Wholesale managed funds and absolute-return strategies

Institutional versions of funds that are either unavailable to retail investors or available to them only on different terms — including strategies that aim to make money in falling markets as well as rising ones.

What you acceptDisclosure is by information memorandum rather than a regulated Product Disclosure Statement, fee structures are frequently layered, and performance fees can reward the manager for outcomes you did not experience.

Placements and direct opportunities

Capital raisings, pre-IPO rounds and direct participation in a single business or project, usually offered on short notice and to a limited group.

What you acceptConcentration in one outcome, very little time to assess it, and an information advantage that sits with whoever is raising the money. The urgency is not incidental — it is part of how these are sold.

Two things worth saying about the list as a whole. First, none of these is inherently better than a listed portfolio; they are different risks, priced differently, and sometimes priced badly. Second, the fact that something is restricted to wholesale investors is not evidence of quality — the restriction exists because the protections were removed, not because the investment was vetted.

What it sets aside

This is the part that rarely appears on an adviser's website. As a wholesale client you no longer receive:

  • A Statement of Advice — the written advice document setting out the recommendations, their basis and the fees.
  • A Financial Services Guide — the standard document describing who we are, how we are paid, and how to complain.
  • A Product Disclosure Statement — issuers may instead provide an information memorandum, which is not regulated in the same way.
  • The statutory best interests duty — s 961B does not apply, nor do the related duties to give appropriate advice, to warn where advice is based on incomplete information, or to prioritise your interests.
  • Target market determination protection — there is no regulated check that a wholesale product was designed for someone like you.
  • Ongoing fee consent protections — the annual consent regime does not apply; your fee arrangement is governed by contract.
  • Compensation arrangement requirements — the statutory requirement to hold professional indemnity insurance covering your claims does not apply to wholesale business.
  • Full access to AFCA — we are an AFCA member and you may lodge a complaint, but AFCA has a discretion to exclude investment complaints from wholesale clients who are not small businesses. The door is narrower, and no one can promise you it will open.

What does not change

Classification does not suspend the rest of the law. Our licence obligations to act efficiently, honestly and fairly (s 912A(1)(a)) and to manage conflicts of interest apply to every client. So do the prohibitions on misleading or deceptive conduct (s 1041H of the Corporations Act; s 12DA of the ASIC Act) and on unconscionable conduct (s 12CB of the ASIC Act). Our general law duties of care, and everything promised in our written engagement, remain fully enforceable — and for a wholesale client the contract does more of the work than the statute.

How we run it

  • Classification before advice. We assess the classification, obtain and verify the evidence, and record it — before any wholesale advice is given, never after.
  • A written schedule of protections forgone. We are not required to give you one. We give it to every wholesale client, and we ask you to sign it.
  • A written advice document anyway. Not a Statement of Advice and not required by law, but it sets out our recommendations, what we considered and rejected, the risks, and every fee and benefit involved.
  • The Code of Ethics as house policy. Including the standard that we must be satisfied you understand the advice.
  • Reviewed, not assumed. Certificates expire and circumstances change. We re-check classification at least annually, and whenever something material changes.
  • Reversible. Ask us in writing to treat you as a retail client and we will, with the practical consequences explained first.

Classification is not an upgrade

It is a decision — one that trades a body of statutory protection for breadth, speed and flexibility. Made with the whole ledger in front of you, it can be a perfectly sound decision. Made because someone wanted to sell you something only wholesale clients can buy, it is how people get hurt.

If a firm describes wholesale status to you as a benefit with no cost, that is the moment to slow down.

This page is general information about the law and is not personal advice. Whether wholesale classification is appropriate for you depends on your circumstances, and we assess and document it individually before any wholesale advice is provided. If you would like to talk it through, a private conversation carries no obligation, and no product is discussed.

Private Wealth at Wealth Designers Advisory →

Common Questions

The questions the brochures skip.

A private conversation is the right place to ask anything else. It carries no obligation, and no product is discussed until your classification has been assessed and documented.

Request a private conversation →
  • Is being a wholesale client better than being a retail client?
    No — it is different, and it is a trade-off. Wholesale classification widens what you can invest in and how quickly advice can be given, and it removes a substantial set of statutory protections built for retail clients. Whether that trade is worth making depends entirely on your circumstances. It is a decision to be made deliberately, not an upgrade to be accepted.
  • How does a qualified accountant’s certificate work?
    A qualified accountant certifies that you have net assets of at least $2.5 million, or gross income of at least $250,000 in each of the last two financial years. You must give the provider a copy of the certificate before the service is provided — a certificate obtained afterwards does not fix a classification retrospectively. For financial services the certificate is valid for two years, and it must state the Chapter of the Corporations Act it is given for.
  • Does my accountant’s certificate cover advice about my SMSF?
    No. Where a financial service relates to a superannuation product, including an SMSF, the individual wealth tests do not apply at all. Superannuation is provided to a person as a retail client under s 761G(6)(a), and the only gateway is a fund with net assets of at least $10 million. Wealth Designers Advisory treats every SMSF as a retail client below that threshold.
  • Can I be wholesale for some advice and retail for other advice?
    Yes, and it is the most common arrangement. Classification is assessed per service, not per person. Many clients are retail for advice about their superannuation and wholesale for advice about their non-super capital. The engagement, the fees and the advice documents have to keep the two apart, and ours do.
  • Can I change my mind?
    Yes. You can ask to be treated as a retail client at any time, in writing, and we will do so. The practical consequence is that investments legally restricted to wholesale clients would no longer be available to you. We explain that effect before you decide either way.
  • Do these thresholds ever change?
    The dollar figures are not indexed and none has changed since commencement. Reform has been discussed and reviewed several times; as at July 2026 no change has been legislated or announced. We monitor this and date this page so you can see when it was last verified.
Next Step

Ask the questions before the classification.

A private conversation about your circumstances — what classification would mean for you, and whether it is worth making. No products are discussed and nothing is recommended.

Eligibility criteria apply. Wholesale services are available only to wholesale clients within the meaning of ss 761G and 761GA of the Corporations Act 2001 (Cth). Wealth Designers Advisory Pty Ltd · AFSL 562647.